The Blue Ridge Group is a full-service advertising agency; offering integrated marketing plans and design services. Our agency is committed to helping our clients with outstanding public relations, marketing and advertising. We understand what our responsibility is to our clients and what a true agency-client partnership means. Blue Ridge Group was founded in 2017 by Susan Payne of Payne, Ross & Associates, our predecessor agency.
We listen, advise and create with an integrated approach to marketing. The fun of creating with professional writers, filmmakers, artists, designers, developers and business professionals make this agency tick.
We are passionate about the new idea, the memorable ad, the authentic strategy – and we hate loose ends.
With over 30 years of advertising under our belts, we know what it takes to reach the right audience for your business.
A passionate team of designers, developers, photographers and art directors ready to tackle any challenge.
We will help you determine what the right audience is for you, and will get your message delivered to that audience.
We believe in the power of ideas: that effective communication always reflects a belief, a point of view. Every advertisement, brochure, website or design must reflect a brand’s core idea. We believe that the most successful efforts are unified, with a single message delivered in a variety of media, and that these efforts work over time, not overnight. We believe in trying to be different, in finding ways to distinguish yourself from your competition. Famous ad executive David Ogilvy once said, "You cannot bore people into buying your product." Put another way, you cannot communicate with people if they are not listening.
At 15 people, Blue Ridge Group is a relatively small agency compared to those in larger markets. However, for us, our size is perfect: large enough to have our own designers, writers, art directors, public relations specialists, and account managers on staff, yet small enough to work fluidly as a team on every project. When we need to harness skills outside the office, we have longstanding relationships with the professional photographers, printers, and television production houses in the area. We produce work that is on time and on budget, thanks to the account management team whose job it is to make sure we meet these goals every time.
At Blue Ridge Group, we are proud of the depth and breadth of our experience. If you have a project, chances are we’ve done it before:
Corporate identity and brand strategy
Print, radio and broadcast advertising
Brochures, magazines, direct mail, newsletters, and other printed materials
Trade show and point-of-purchase displays
Interactive advertising and communications
Outdoor advertising and signage systems
Public relations
Media planning and buying
Special event and promotion planning
